Four years ago, Ron Stone founded the Independent Broadcasters Association.
Today, one of the key tenets of the IBA is how to make more money. This includes cash giveaways — an incentive that has attracted more listeners, thus increasing the chances an advertiser will sign a deal for a member station.
What's next for the IBA? Stone shares where the organization is heading in this fresh InFOCUS Podcast, presented by dot.FM.