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Chuck Mefford Signs on With IBA to Provide Year Long Webinar Series

Lakeville, MN, February 10, 2021: The Independent Broadcasters Association (IBA) is pleased to announce that renowned marketing guru Chuck Mefford, CEO and founder of BrandsFormation©, has agreed to provide IBA members a year-round series of sales-driven IBA webinars every 3rd (Third) Tuesday of the month entitled ‘IBA BrandKamp™’.


BrandKamp™ is a way to get your sales team around the old campfire with Chuck once a month and learn the secrets of America’s top-producing radio salespeople. Secret #1, top producers never sell radio. Why? Most business owners do not wake up in your city and say, “Wow, I need radio!” What do top producing salespeople sell? Find out next Tuesday.


Chuck Mefford worked his way up the Mid-West Family Broadcasting ranks, becoming its youngest general manager (running flagship Madison, Wi properties) at age 26 and later became Senior VP and launched MWF Sales University. Mefford started his marketing firm in 1995, working with mainly local direct business. His BrandsFormation system has since helped business owners get measurable advertising results. In fact, it works so well, he’s only paid on the results. If his clients do well, so does Chuck. If they are down in sales, down goes Chuck’s pay. Most agencies do not have the guts to bill clients this way. His marketing firm does it every day.


“I’m thrilled with the opportunity to invest time and resources in working with members of the IBA year-round through a series of webinars designed teach your team how to transform good businesses into great brands,” said Chuck Mefford, BrandsFormation© Founder and CEO. Don’t miss the IBA’s first ‘IBA BrandKamp™’ with BrandsFormation© CEO Chuck Mefford this upcoming Tuesday, February 16th at 4 pm Est, and every third Tuesday of the month.


The IBA webinar series provides its members the opportunity to learn from the industry’s brightest influencers. With an aggressive bi-monthly schedule of speakers throughout the year, we will be able to learn about sales, programming, marketing and promotions, business, engineering, employment, and social media platforms. The IBA webinar series is for IBA members only and just one of many free benefits to its members.


“I’m thrilled to have one of the most successful sales and marketing consultants in the industry team up with the IBA for exciting sales webinars each month, FREE to IBA members.” Ron Stone IBA CEO. For more information about BrandsFormation© BrandKamp, go to


About Independent Broadcasters Association
The IBA serves independent radio stations. IBA provides independent operators with ways to drive new revenue and achieve cost benefits from scale of the membership that cannot be achieved alone. IBA members are working together to improve operating results for all allowing them to continue focusing on live and local broadcasting super serving their communities. Stations may join the IBA at The association now has 1,500 members and a variety of supporting vendors.


Press Contacts:
Ron Stone, IBA President |